Online commerce has never been more important to business. THe amount of transactions and items sold online are only going to continue with record increases year over year. This means that any company who is falling behind with their commerce software is going to be left behind and eventually disappear. Enter headless commerce software. This software is intended to ensure that any user is going to get exactly the experience they need while shopping online. It allows businesses to manage their frontend and backend in a completely decoupled fashion, meaning changes to one side won’t affect the other side of a commerce platform. Since headless commerce is so beneficial, there’s a large number of different platforms that are available to companies. This means that you can ensure you get the right platform for your needs.
How Does Headless Commerce Systems Work?
Headless commerce software works with one single idea in mind. It’s that the frontend and the backend of an eCommerce website don’t need to be specifically linked together. Instead, they are decoupled and the back end technology can instead be used across multiple different front end options if needed.
This means that adjustments can be made to pricing or security and it’ll immediately affect all front end situations. In addition, it means that companies can ensure that a customer is always getting the experience the company thinks will be best for them. Making the customer experience better is going to benefit both the customer and the company, as they are more likely to purchase when they have a good experience. Essentially headless commerce gives both a company and customers what they need.
Benefits of Headless E-Commerce
There’s a number of great benefits to using headless commerce platforms. Some of the most obvious ones include:
- Customization - Since the frontend is decoupled, it means that a business can offer multiple consumer experiences. You can customize to a great degree. The content is centralized and can then be pulled out to the different experiences as needed.
- Easy Integration - You can integrate a number of different software functionalities. You can also use a bunch of APIs to connect to additional tools. Essentially, the main functionality comes from the backend, and then you can connect to everything you need.
- Time to Market Speeds - Since the backend and frontend are decoupled, it’s easy for marketers to launch a variety of websites that can serve differing brands and shopping experiences. This means that you can create new experiences quickly to follow the ideas and plans of marketers. You can also experiment easily.
Popular Headless Commerce Platforms
As mentioned earlier, there’s a large number of different platforms that could be considered for a business. Some of the biggest include:
- Shopify - Shopify is certainly among the most well known commerce platforms. It has adapted to the headless commerce option through Shopify Plus. The user interface is clean and easy to use. You can integrate with seemingly any software that exists, from exotic CRMs to something as simple as Google sheets.
- Salesforce Commerce Cloud - Here we have another huge name in Salesforce. Some of the benefits of this headless platform include high levels of security and excellent agility. Unsurprisingly, it meshes with CRM software really well, especially Salesforce itself.
- Adobe Commerce - This platform used to be known as Magneto. It excels at being incredibly customizable. Since it’s linked to adobe, integrations with their huge number of software offerings are flawless. Adobe customer service is also known for its excellent customer support.
Obviously these are only a few of the options that are available for businesses today. It’s important to research and look into a number of options before making a final decision. Any business that’s trying to sell something online should be interested in headless commerce platforms.